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Implementation Intentions

“If [situation], then [action]” turns intention into a trigger.

Why it works

Prospective memory fails for lack of a trigger, not lack of will. Tying the action to a concrete situation hands control to the environment.

How to practise

  1. 1Write the action as “if X happens, then I do Y”.
  2. 2Pick an X that happens on its own and always in the same context.
  3. 3Say the sentence out loud once while picturing the situation.
  4. 4Review the sentence for three days in a row.

4 min of practice

Most common mistake

Setting vague goals (“remember to take the medication”) with no concrete trigger situation.

What the evidence shows

Implementation intentions show a consistent medium effect on carrying out planned tasks in meta-analyses.

Apply it to your day

Use it for medication, bills, messages you owe and recurring commitments.

Use on my material